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POSTED: Oct. 9, 2008 Reading creates If you can read this article, consider yourself lucky. According to United Nations Educational, Scientific and Cultural Organization (UNESCO), adults who are literate are healthier than their counterparts who can neither read nor write. Research also supports that children’s ability to read affects their success in school and even later in life. “It’s a key to personal development and economic opportunity, and a major factor in Canadians’ ability to participate as full and active citizens in all areas of society. For these reasons, literacy is everyone’s business,” reported the Human Resources and Social Development Canada website. It’s so important that UNESCO designated Sept. 8 as International Literacy Day to remind people to make and support efforts towards literacy. Leap Frog Canada, a company that specializes in products that facilitate learning, started a program to promote literacy called the One Million Reading Hours Program. The program encourages parents and schools to spend 15 minutes of reading a day with children for 30 days to prevent learning loss during the summer and ignite a love of reading among kids. The company has surpassed its goal, gaining 1.2 million reading hours from children across Canada. The program started early June 2008 when the company sent participation kits to 2,000 schools across Canada which contained a pledge tracker chart that measured how many days the kids have spent reading alongside a growth chart that measures their height, said Glen Atkinson, Leap Frog Canada’s marketing director. “The great thing about reading is that there’s so much out there. There’s so much to explore, to use your imagination and learn.” Atkinson’s seven-year-old daughter, whose reading tastes range from Dora the Explorer to any of the Robert Munsch classics, was a willing participant of the program. “She was lucky enough to have me make her participate all summer,” said Atkinson. “And her class,” he added, laughing. All the time spent reading with his child is evident on her quick learning progress, said Atkinson. “Early recognition of learning the ABCs, putting together small words to building sentences and understanding. She can read labels on packaging and billboard advertising. It took the whole development process that much more expedited because of (reading).” An added bonus is that while she’s improving her reading skills, she’s also learning facts from the topic of the book itself, he said. “We stress the importance of early reading in children, knowing that it’s an early predictor of that child’s success,” he said. “So many people really don’t take that opportunity. As a father, I spend probably between 15 minutes to half an hour every night reading. I read a book, my wife reads a book, and then my daughter reads a book. We’ve been doing that for a very long time. It’s definitely an important step.”
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